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Dirk Nowitzki's Parody of Geico's 'Hump Day' Ad Is Actually Pretty Awesome
Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and...
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Topsy's Social Data Now Includes the Very First Tweets
Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years ago. The...
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Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots
I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking...
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Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day
Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a caveman or a pig....
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Horizon Bolsters Branded Content Offering With Robert Friedman Deal
Horizon Media is partnering with industry veteran Robert Friedman to beef up its branded content offering. The independent media agency and Friedman's new content development and production company,...
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Geico's Talking Pig Runs for Mayor of 'Portlandia'
Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking swine all the way to...
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Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
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Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play
In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander ambitions,...
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New Technology Allows Brands to Bypass Agencies
Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with ad...
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Horizon Media Can Now Buy Programmatic Ads Based on Engagement
Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the...
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Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]
What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find out whether...
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Study: Display Ads Trump TV at Brand Awareness for Insurers
Update:The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising...
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Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad
Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween. Much like the insurer's "Did you...
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Stephen Colbert's 5 Funniest Lines as Emcee of the Ad Council Dinner
FedEx CEO Fred Smith was ostensibly the main man at the Ad Council's annual fundraising dinner on Wednesday night, but it can be hard even for the winner of a public service award to compete with The...
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After You See This Virtual Tour of Horizon Media, You Might Want to Work There
At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year. It's also home to Horizon Media—one of New York's...
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